Matthew was raised in Aurora Ontario, 40km north of the greater Toronto area. Matthew has experienced living in 4 different countries and traveled to many, has flown in a two-seater cargo bush plane to live on a Tasmanian island for 4 months, has hitch-hicked with a friend to the Shire (from the movie Lord of The Rings) set in rural New Zeland, surfed the frigid cold waters of the Irish-Atlantic, he’s performed at a music concert for an arena of 800 people, and had met his lovely Finnish partner of 10 years-strong in the sunny city of Brisbane, Australia.
In the past, he’s been a drum builder’s apprentice, a short-order cook and catering server, an in-store retail sales representative for two well-known brands, a boarding school’s assistant, a gigging musician, to helping develop a family-run business, co-establishing an international startup event, to later working for a unit of the United Nations, as well as boutique marketing agencies, to name a few. His eagerness to learn and diverse background has helped him to not only step out of his comfort zone but also approach things holistically in everything he does with a positive impact.
In 2013, he started his formal education journey in Finland, studying a bachelor’s in tourism, raising his interest in experience economy, mobility, and destination marketing. His thesis focused on search engine optimization and localization in the travel industry and influenced him to pursue a master’s degree to deepen his knowledge in the dynamic field of digital marketing. Matthew also has a fascination with environments (physical and virtual) and how they influence behavior, which creates a deeper human experience. During his time as a student, he’s been taking on freelance side projects (e.g web design) and engrossed in internet business and the functions that drive it. For example, through practice and shaping value proposition, he’s helped a cleaning business generate around 80% of its on-going revenue through organic web optimization and acquisition. Being growth-oriented, Matthew is always ready for the next big challenge.