This site should give you a brief snapshot of who I am, experiences I’ve had and some of the things I’ve worked on. Not a hiring manager? that’s ok! I’m also available for freelance opportunities and I’m always open to making new connections.
Who I am.
A lifelong learner, creative-idealist, a young professional and aspiring marketer seeking to establish and kickstart my career. You’ll often find me with a smile, cool, calm and collected. Getting to know me, you’ll discover a diverse transferable skills set both hard and soft and quick to realize that there’s an unfulfilled potential ready to be revealed.
What I do.
Currently, I’m a student in the field of marketing and communications. I occasionally take on freelance work on the side, particularly for small businesses. When I’m not working, I’m quite involved with music.
Why I do it.
For the potential of discovering something new about myself and in others. Simply curiosity and room to be creative. Being able to provide others with something they really enjoy without them realizing it. I can personally relate to this with music, intuitively knowing what type of music sets the mood for the right setting for the right audience. This to me connects us and that’s part of my
Get To Know Me
Intrigued by tech, design, travel, music, good food, and even better conversations.
I’m fascinated by new ideas, both in terms of development in the field I’m in and with new subjects that come along. Many people have told me that I seem like quite a well-grounded, dynamic, versatile, diplomatic, and friendly type of person. I think that’s true and this is a quality trait I like to embrace. It can be used to propel myself further and deeper than others are maybe willing or able to go. To me, it’s also important to be socially perspective, curious and observant.
Since a young age, I’ve always been very adaptive and had the intrapreneur spirit. I’ve usually found myself being the one looking to advocate or campaign for my peers or for something that’s worth putting in the “spotlight”. I enjoy being service oriented and finding a solution to a problem, satisfied by seeing results. I’m collaborative by nature with a creative edge. I enjoy networking and making good connections with people.
nationality: Canadian with dual Irish-EU citizenship
resident in: Finland
phone: +358 44 242 0914
My vision as a young professional:
I believe that the foundation of an aspiring marketer is to be open-minded, learn from others, follow new trends, experiment, listen and observe, and to think outside the box. I’m often engaging with online courses to improve my skills and knowledge, as well as reading up on web/digital marketing related blogs. I’m also very interested in personal development, culture, tech, innovation and also topics revolved around my personal interests.
Qualities I admire:
I love music. I pursued a career in music in the past and now I try to keep this passion for my free time, by listening and playing, performing when possible. I aspire to travel when possible. I also enjoy occasional gaming, following tech news, going to Sauna, and spending quality time with my fiance.
My professional interests include business strategy and operations, marketing, advertising and communications, service design, global distribution, and sustainable development. Digital marketing is my focus where I am fairly knowledgeable and interested in SEO/SEM, PPC performance marketing, contextual advertising and more.
I firmly believe that a broad and multidisciplinary artistic vision and diverse interests
I currently work at United Nations University based in Helsinki, Finland. I’m an upcoming Masters degree student at the University of Jyväskylä studying in the degree programme of digital marketing & corporate communications. Previously, I was an intern a Toolbox-Travel Marketing & Consulting. Also during my studies on the side, I took up freelance gigs related to internet marketing and WordPress web design.
I’ve been lucky to be a part of a few fantastic study-related projects commissioned by real companies in the industry, and also as a core member of the group, WhyNot3, founders of Startup Funding Event.
Recently, I’ve been featured in an interview article for Finnish Chamber of Commerce by
Masters degree @ University of Jyväskylä
Sept 2018 – present, Jyväskylä, Finland | jyu.fi
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Bachelors degree @ Haaga-Helia University of Applied sciences
Bachelors of Tourism (Specialization: Corporate Travel Management).
2013 – 2017 Porvoo, Finland | haaga-helia.fi
During my studies, extensive teamwork, leadership, social and collaboration skills were a focal point, especially while working on real-life projects commisioned by companies in the industry.
A focus on business tourism, where sales and service in business tourism takes a central role, highlighting the operational environment, sales, and services.
Bachelor’s thesis: Digital Marketing In The Travel & Tourism Industry (portfolio type thesis)
Travel Management Assistant @ United Nations University
Full-time | 2014 – Present | Helsinki, Finland | www.wider.unu.edu.
As a travel assistant under a fixed term temporary position for United Nations University for Development Economic Research (UNU-WIDER), my main responsibilities were to assist in the travel arrangements for UNU-WIDER’s internationally held workshops and conference events. Contracted from May-Oct 2015 and later requested to return for the period May-Oct 2018.
My duties were highly organizational, administrative and communicative, contributing primarily to manage high profile travel accounts in a constraint amount of time. Additionally, I also sourced and initiated the idea to feature professional live music for the larger events.
Marketing & WordPress Web Designer @ AtelierHelsinki
Atelier Helsinki is a boutique digital agency, specialised in WordPress web design and online marketing. I’ve worked on a freelance basis, scoping projects, mainly working with WordPress and working with various content to create websites for clients and agency projects.
Destination Coordinator @ Toolbox-Travel Marketing & Consulting
Full-time Intern | Sept 2016 – March 2017 Helsinki, Finland | toolboxtravel.fi
During the end of my studies, I worked as a project assistant to organize MeetFinland workshop event and Matka Travel fair, the largest travel trade show in the Nordics, held in Helsinki. There, I was responsible for communications between suppliers and buyers, preparing marketing material, promoting Finnish tourism destinations to foreign tour operators, host leader for a FAM trip to Tallinn and also serving as a fair stand representative during the workshop days.
Sales & Marketing @ AuthorityWriting
Freelance | May 2016 – Oct 2016 | authoritywriting.com
AuthorityWriting is a boutique agency that helps build online authority by providing high-quality content for businesses aimed at increasing traffic, higher conversions and more sales.
In this role, I performed basic market research by scoping out the right clientele, offering tailored content services and liaising with the client.
1st page Google search results
In a location with a population of over 88k+, I have successfully managed to rank a local cleaning business for highly competitive keywords in the search engine results of Google.
Once a poor functioning website and found hidden past page 14 of the SERPS’s. Just months later of work (and growing) I tactfully conducted SEO and much better web build which brings in a significant amount of new business and dominates the competition in the area.
Matthew Roblin, Freelance Wordpress Web Designer 21 March 2018 Do you ever ask yourself, why bother getting help renewing your current businesses website? Is it really necessary? If you are unsure about updating your website or you don’t have a website at all, this...