Website Design | SEO | Optimization
Website Revamp & Optimization
One of my first projects, a family run business, I redesigned and transformed its online presence. Starting from a strategic approach, followed by website design, SEO, optimization, digital marketing, and more.
The result: more than 60-80% of customer acquisition is generated from the website and online channels.
Spar-Clean Inc is a small family-owned Canadian residential and commercial cleaning business, running since 1996 and serving the York Region Ontario area. In recent years, the business was looking for new ways to grow business and realized their traditional marketing efforts were not quite paying off. With some transformation to website design, online tactics and strategy, Spar-Clean Inc has now become one of the most present cleaning companies found online in it’s local region, surpassing many of its competitors and has also grown its in-house team to 15 employees.
- Strategy & Planning
- Hosting setup and technical configurations
- Web design & build
- Landing pages
- Web copy + blog/article writing
- Search engine optimization (SEO)
- Social media management + content creation
- Facebook Ads Management
- Email Marketing
- Google Analytics
- Hotjar Analytics
- Consulting and advising (client management)
Here is a progress report I made for the client. A brief overview of Spar-Clean’s online positioning.
What Did I Do
In 2014, I adopted the responsibility to manage and implement changes to an online strategy. Prior to this, Spar-Clean was focusing its customer acquisition through traditional marketing efforts e.g print, door-to-door flyers, Yellow Pages, etc. While doing that was ok, It was not only getting expensive, it wasn’t bringing in the clientele in the right ways, nor were the results able to be measured.
Since putting more efforts into online efforts, Spar-Clean now receives approximately 80% of its customer leads via its website and other online channels, as well as over 60-80% revenue driven from online acquisition.
Prior to working with the client, Spar-Clean Inc had hired a web agency that did not meet their expectations, also with very little client relationship established. I proposed to the client that I take over. This turned out to be one of my first web design, marketing, and consulting projects, and still overseeing it today with close positive connection to the client. Because Spar-Clean was a family run business, I got to use this as my “experiential” learning, leading to many great opportunities not long after. While there is always much more that can be done, I still consider Spar-Clean as one of my ‘pride and joys’.
Google Analytics, 25/02/2020
“Matthew did a fantastic job on my website and has helped me so much with my business. I’ve been getting a lot more frequent customers because of the work Matthew’s done for me. I would highly recommend him! “
– Vicky R, CEO @ Spar-Clean Inc.
Other Cases and Projects
Google Online Marketing Challenge
(GOMC) an experiential ‘DMCC’ student project for a Non-Profit organization.