Hi! I'm
MatthewI aspire to solve problems and provide solutions to serve users and customers and help society or businesses do better with the opportunities that new technologies create.
Welcome to my personal website & portfolio
This site should give you a brief snapshot of who I am, some experiences I’ve had, and a few of the things I’ve worked on. Have a look around, discover more about me and let’s connect together!
Here’s a quick overview about me – I’m a final year MSc student in Digital Marketing and Corporate Communications with a minors degree in Strategy & Experience Design. Also a “side-hustling” freelance web-designer, marketer, and occasional gigging musician. I’m people-centric, always looking for the connection of things. I love Jazz, exploring environments, and gaming – when possible. I have a prospective outlook and seek to find where I can provide value to businesses and people.
Featured
Projects & Case Studies
Website Design Portfolio
12 featured projects
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Featured website design projects, some of which include active clients where i’ve fully manage their website, content, online positioning, and advisory.
Website Optimization Case
Marketing, design, SEO, and CRO
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A small business client site I’ve worked on since 2014 transforming their online positioning through website design, search engine optimization (SEO), content strategy, conversion-focused A/B split testing, and analytics monitoring.
> Project page coming soon…
Audience Engagement & Insights
Business project & Strategic Design Research
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Conducted research & strategic design consisting of audience understanding, persona and customer journey planning, and communication plan for Aalto Universities’s corporate engagement department (ADCO).
> See project
Startup Funding Event
Business venture, event planning & production
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An international collaborated project established by a small team of entrepreneurial-minded young-professionals. Starting from an idea, we established an international event that expanded into four cities and in three countries, bringing together start-ups, world-class founders, and investors.
> Project page coming soon…
Google Marketing Challenge
Google Adword (PPC) campaigns
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Strategizing & Running a Google Ads Campaign for Megan Meier Foundation. The project was hosted and funded by Google (GOMC), matching a selected non-profit organization with a qualifying small student team to strategize and manage the client campaign over a 4 week period with $10k ad spend.
> Project page coming soon…
Music Venue & Gig Listing Platform
Business venture, web development, and events
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A Jazz resource platform and directory site, covering festivals and events, jazz venues, gig listings, and musician promotional activities in featured cities around the world. I co-established this project working with web development & design, marketing, content production, data sourcing & collection, user acquisition, and development of the platform.
> Project page coming soon…
BA Semester Projects
3 featured projects and cases
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A brief overview of my bachelor’s studies in university of applied sciences – featuring three-semester projects: planning & production of a travel trade show event, corporate travel management research, and a brand image & customer satisfaction research. These projects were company commissioned.
> Project page coming soon…
I worked with Matthew on various jazz-related web projects in the past, along with his help to work on client projects. Primarily used him because of his attitude to a work ethic I admired. Not one to quit anything he has a passion for adding to his dose of detail he adds to tasks or projects. I’d happily recommend him for his digital mindset with a proactive customer-centric approach to his native thinking. I’ll be working with him again soon on many new projects we have lined up.
Matthew has helped me with my business and it’s online positioning since 2014. He has done a fantastic job on my website and has generated a lot of business for me. I would highly recommend Matthew for your project or to join your team.
We are all impressed by Matthew’s attitude and efforts towards his responsibilities at Slush as a volunteer. No matter the pressure, Matthew was there to take on the tasks with strong ownership, careful planning, and extraordinary results. Collaborating with Matthew has been a pleasure and our team is happy to recommend him.
Interested in my work or want to hire me?
To learn more about my experiences or background, check out my About & Bio page, or head over to Projects to see more featured work. If you’re interested in my professional qualifications, you might want to check out my virtual resume. Feel free to reach out anytime – let’s connect!