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About Me
My Passion and Personality
Hello, my name’s Matthew, I also go by Matt.
I’m a life-long learner, a creative with a perceptive, curious and observant mind. I enjoy being around people, fostering collaboration, and exploring new ideas. Speaking of ideas, my favourite music is Jazz and I’m a musician at heart. Adding to that, I’m intrigued by tech, travel, design, and marketing.
I was born and raised in Toronto, Canada, also holding duel-EU Irish citizenship from my parents. I’ve obtained my higher education in Finland and I currently live with my fiance in Helsinki.
- Wp Divi Website Design
- html
- SEO
- Google Adwords
- Facebook Advertising
- IG growth hacking
My Objective
Seeking to be inspired, to envision the unlikely, to work hard for things that are worth it, and to be surrounded by those who bring out the best in me.
As a young professional, my objective is to kickstart my career and dive deeper into the field of digital marketing and the creative industry. I want to be able to service the organization I’m working with to the fullest, while at the same time pursuing an exciting career to grow personally and professionally.
On my way to becoming a digital marketing professional.
my FReelance services
Website Design
I create websites for individuals and business owners. My focus is on creating beautiful, functional websites that provide solutions to your specific business needs.
Website Design
Content strategy
Search Engine Optimization
Search marketing
Facebook Advertising
PR Outreach
Digital Marketing
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Featured Projects
Website Redesign & SEO
Spar-Clean Inc Website Redesign & SEO
One of my first projects, a family run business, I revamped and transformed its online presence. Starting from a strategic approach, followed by website design, search engine optimization, social media marketing, consulting and reporting to the CEO.
Spar-Clean Inc has since seen a 40% increase in inbound organic online leads and growing.
Website Development
Jazz Interlude Web development
Jazz Interlude produces events and owns several jazz websites covering festivals, jazz clubs, gig listings services and musician promotional activities.
As apart of the Jazz Interlude brand, I co-established The Jazz Directory, one of the largest Jazz resource directories there is. Also co-creating Jazz Calendars, a venue and gig listing service for London and Sydney.
I created web pages and content, gathered venue information, liaised with venue owners, and promoted activities via social media
Community building & Personal Development
WhyNot3 Community Project
WhyNot3 is a social entrepreneurship venture and community for work-life balance aimed at overachievers, with a focus on health, wealth, and relationships.
Our entrepreneurial minded and supportive small yet growing team collaborates with each other to gain new skills to build the community and work on personal and professional development.
As a team, we established and launched for the 2nd year running, Startup Funding Event, one of our most recent big achievements.
Work summary
On my way to becoming a digital marketing professional.
I study Digital Marketing & Corporate Communication, a MSc degree programme at the University of Jyväskylä. A leading institution in Finland, pioneering one of the first master’s programmes of it’s kind.
Previously, I worked for the United Nations University (UNU-WIDER), as well as an intern for a boutique travel marketing & consulting firm. On the side, I involve myself with freelance collaboration work with web design, development, and digital marketing projects, such as growth marketing – increasing site traffic and conversion KPIs with targeted SEO strategies to small business websites.
I firmly believe that a broad and multidisciplinary artistic vision and diverse interests have a positive impact on my work and everything I do. I’m quite excited about the developments in the field I’m in and with new subjects, trends and innovations that come along.
- SEO
- Google Adwords
- Facebook Advertising
Resume
Education
I have been fortunate to study in Finland’s leading educational learning institutions. Through innovation, modern teaching approach, and gaining up-to-date industry insight and hands-on experience.
MSc Digitial Marketing & Corporate Communication - University of Jyväskylä
Current coursework includes: skills to plan and execute strategic and tactical activities related to marketing, sales, and corporate communication in today’s digitized society. Some examples of preliminary courses; IT and digital technology user acceptance, digital interactions, managing customer relationships, digital business and emerging technologies, and brand management.
Expected graduation in early 2020.
BA Tourism - Haaga-helia UAS
During my studies, extensive teamwork, leadership, social and collaboration skills were a focal point, especially while working on real-life projects commisioned by companies in the industry.
A focus on business tourism, where sales and service in business tourism takes a central role, highlighting the operational environment, sales, and services.
Bachelor’s thesis: Digital Marketing In The Travel & Tourism Industry (portfolio type thesis)
Highlighted courses
- IT and user acceptance
- Digital interactions
- Managing customer relationships
- Digital Marketing in action
- Stakeholder expectations (theme: AI)
- Digital Marketing communication
- Brand Management
Career focused
- Digital strategy
- SEO / SEM
- Digital advertising
- Contextual interactions
- Analytics
- Email Marketing
- Conversion Funnels
- Content development/creation
- Psychology of web use
- UX/CX
- Service design
- Responsive design
- Customer Relationship Management
- New Technologies
- Learning to code
Travel & Events Management – United Nations University (WIDER)
- Arranged and managed travels for WIDER’s conference with over 300 international attendees, primarily handling accounts for leading economists from organizations and institutions such as MIT, Harvard, London School of Economics, World Trade Organization, to name a few.
- Resolved cases with changes/ cancellations/problems, and collected data for reporting.
- Review travel claims and supporting documents for completeness, accuracy, validity, and conformity under UN rules.
- As an impromptu ad hoc role, I was responsible for arranging all music entertainment for the conference event days.
Freelance Webdesign, Atelier Helsinki
Atelier Helsinki is a boutique digital agency, specialised in WordPress web design and online marketing. I’ve worked on a freelance basis, scoping projects, mainly working with WordPress and working with various content to create websites for clients and agency projects.
- Co-created one of the world’s largest Jazz resource directories and gig listing service under the brand Jazz Interlude. Manage, marketing including client acquisition, social media marketing, development of user-centered design, and manually collected venue information and data for The Jazz Directory, and Jazz Calendars London and Sydney.
- Co-created websites for PayiQ and Cafe Roasberg.
Destination Coordinator, Toolbox-Travel Marketing & Consulting
During the end of my bachelor’s studies in tourism, I worked as a project assistant to organize MeetFinland workshop event and Matka Travel fair, the largest travel trade show in the Nordics, held in Helsinki.
I was responsible for communications between suppliers and buyers, preparing marketing material, promoting Finnish tourism destinations to incoming foreign tour operators, host leader for a FAM trip to Tallinn and also serving as a fair stand representative during the workshop days.
Work Experience
While my portfolio is diverse, I firmly believe that a broad and multidisciplinary approach, diverse transferable skill set and interests have a positive impact on my work and everything I do.
Volunteer Experience
- Startup Funding Event
- WhyNot3 Community
- Lattitude Global Volunteering
Publications
- An interview article for the Finnish Chamber of Commerce (FINNCHAM)
- Bachelor’s Thesis
Online Certifications
- Google Marketing Fundamentals Certification
- Google Ads Fundamentals Certification
- Hubspot Inbound Marketing Certified
- TeamTreeHouse Front End development track
Matthew is a pro-active doer and he has high working ethics. He has very good public speaking skills and a creative mindset. As a person, Matthew is extremely pleasant to work with and he definitely cheers up the whole community.”
I guess that makes me a seven-percenter!